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Definition of astroturf


verb - ambitransitive

  • to join an online discussion and pretend to be an independent member of the community. In reality, the "astroturfer" is a a surrogate for some stakeholder - company, political faction, individual, etc. - who has something to gain or lose.
    I used to read that forum all the time, but it got taken over by astroturfing corporate shills.
    User BigUp doesn't contribute anything useful - he just astroturfs.

    Last edited on Apr 19 2013. Submitted by Jim K. on May 22 2009.


  • The term "astroturf" is a play on "grassroots". "Grassroot movements" arise organically through the people. "Astroturfing", then, is artificial grassroots.

    Last edited on Apr 19 2013. Submitted by Walter Rader (Editor) from Sacramento, CA, USA on Jul 11 2010.

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Other terms relating to 'astroturf':

Definitions include: the use of paid employees or contractors - or people who otherwise have a stake - to astroturf.
Definitions include: A Thing or person that makes little or no sense at all; something that has no point.

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