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Definition of viral marketing

viral marketing

noun - uncountable

  • marketing based typically on word-of-mouth (including transmission via computer-based mediums, e.g. social networking.) The marketing message spreads from person to person, like a virus.

    Last edited on Apr 25 2011. Submitted by Walter Rader (Editor) from Sacramento, CA, USA on Aug 26 2009.

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Other terms relating to 'market':

Definitions include: legal but unofficial.
Definitions include: any social gathering where there are significantly more males than females.

Other terms relating to 'viral':

Definitions include: popular due to being forwarded between people who know each other.

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